Use case

Draft press releases in your house style with an AI brain

Turn your past press releases into a KBrain brain so Claude or ChatGPT drafts new, on-brand releases - same structure, tone, and boilerplate, every time.

Create a press release brain

A press release has a shape. The headline formula, the dateline, the quote in the second paragraph, the boilerplate at the bottom, the media contact block - your organization does all of it a particular way. Generic AI knows the average shape. A press release brain knows yours.

The problem: every announcement starts from a blank page

Communications teams re-explain the same house style on every draft: the tone, the sections, the standard boilerplate, the way you attribute quotes. Paste it into the prompt and it works until the session ends. Next release, you paste it all again - or you forget a piece and the draft drifts off-brand.

The Difference - 01

Generic AI vs. a press release brain

Same model, same news - very different drafts.

🤖Generic AI

· Average press-release structure from training data

· No memory of your boilerplate or contact block

· Tone resets to neutral every session

· Re-paste the house style on every draft

↻

style re-explained
every release

📣Press release brain

→ Structure learned from your real releases

→ Boilerplate and contact block already known

→ Your tone and quote style, consistently

→ Give it the news, get a release back

✓

on-brand draft
from line one

The model is not the problem - the missing context is. Feed the brain your past releases and the same model drafts in your voice.

How a press release brain works

Connect a folder of your past releases - a Google Drive folder, uploaded files, or a web source. KBrain indexes them into a brain that learns the structure, phrasing, and boilerplate you use. Your assistant queries the brain before it writes, so the first draft already matches how you announce news.

Past press releases: the examples that define your headline and section structure
Standard boilerplate: the "about the company" paragraph that ends every release
Media contact block: names, titles, and the format you always use
Tone and quote conventions: how you attribute and phrase executive quotes
Embargo and dateline formatting: the small rules that make a release look official

Example prompts

"Draft a press release announcing our new funding round."
"Rewrite this announcement to match our usual tone."
"What boilerplate do we put at the bottom of every release?"
"Turn these three bullet points into a full release in our house style."

A press release brain does not invent the news - you give it the facts. It supplies the structure, tone, and boilerplate so the draft is on-brand before a human touches it.

Create a press release brain

Connect the folder of your past press releases and KBrain builds a brain that drafts new ones in your house style - available in Claude, ChatGPT, or any MCP-compatible assistant.

Create a press release brain

Frequently asked questions

Does the brain write the whole release automatically?

You provide the news - the facts, the quote, the announcement. The brain provides the structure, tone, and boilerplate learned from your past releases, so the draft matches your house style. A human still reviews before it goes out.

What do I need to connect to build it?

A set of your past press releases - a Google Drive folder, uploaded files, or a web source. The more representative the examples, the more accurately the brain reproduces your structure and voice.

Can the whole comms team use the same brain?

Yes. A press release brain is shared, so every team member who connects an AI assistant to it drafts in the same house style - no individual prompt engineering, no drift between writers.

Does it work in both Claude and ChatGPT?

Yes. KBrain serves the brain over MCP, so the same press release brain is queryable from Claude, ChatGPT, and any other MCP-compatible assistant.